How to Reduce Online Advertising Costs in 2015?

by Unknown 03:26 2 comments

Advertising is an indispensable part of promoting your online business, At times its get expensive. Before you move ahead with any advertising strategy make sure it’s not over expensive, which lead you in dilemma to continue it. Here are the tips which will help you in reducing cost of online advertising.

Identify the platforms where you customer hangout: The key for successful, economical advertising is to identify where your potential customer spends time. In all target the online platforms where you target audience hang out. This will help you in saving the money spend on the platforms of no use for your products and services. For example, if your target audience is female then twitter and Pinterest are the platform for you.

Here are the few ways to filter out your audience and plan strategy

Start with writing down of complete profiles of your ideal customer also include about their demographic and what they can do in spare time?

Think of their behaviors and interaction with family, friends and office colleagues.

Once you have a  better picture start analyzing their activities on web like

·        How regular they do posting on forum

·        Do they more involve in social media platforms?

·        Are they loyal to any particular website or they believe in more browsing more on search engine.

“Good begin is half done” so it’s always to do good research before starting with the advertising campaign.

Target systematically: Even if you miss in finding the exact target group continue with your ideal customer profile. Make use of celebs, gurus. Online magazine and blogs this target group audience follows. To identify these, platforms like facebook can provide you great helps in gathering detailed information about them. Narrow down your target group initially it will not only help you in testing, but will also help in keeping check on price as you are targeting very small group.

Monitor or test your campaign repeatedly: Always monitor your advertising campaign output, and test on a regular basis to enhance your results. In all you should able to calculate the ROI for each dollar spent on the online advertising. Regular testing will help you in improving your ROI.

How to do

Keep a separate budget to start with a small campaign for testing and if the results are favorable. You can just expand the campaign.

Use variety different variable in test campaign like

·        Different images

·        Headline text

·        Targeting

·        Keywords

·        Landing pages

·        Offers

Keep on doing a smart test till the time you see any improvement in ROI

Hope these ground works will help in saving your money before starting any campaign for your SEO company.

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